Uber Direct
On-demand same-day delivery platform leveraging Uber's driver network for white-label package delivery under 22kg, available across major Australian cities.
Visit websiteOverview
Uber Direct is a white-label delivery solution from Uber Technologies, founded in 2009 and launched as a delivery platform for businesses in 2020. The service enables merchants to offer on-demand, same-day, and scheduled delivery through their own sales channels by tapping into Uber’s extensive network of delivery drivers across Australia. Operating in all major Australian metropolitan areas including Sydney, Melbourne, Brisbane, Perth, and Adelaide, Uber Direct has partnered with major retailers such as Bunnings and EB Games to provide last-mile delivery at scale.
Key Capabilities
On-Demand Same-Day Delivery
Businesses can offer delivery in under two hours, same-day, or scheduled up to 30 days in advance. Items must be under 22kg per package, with car deliveries accommodating items up to approximately 2 cubic metres and bicycle or motorbike deliveries limited to 50 x 45 x 30 cm.
White-Label Integration
Uber Direct operates as an invisible logistics layer, allowing businesses to maintain their own brand experience. Customers place orders through the merchant’s own app, website, or by phone, and Uber handles the delivery fulfilment behind the scenes.
Flexible Delivery Radius
Standard delivery coverage extends approximately 15-16km from the pickup location, with the ability to extend up to 32km or more depending on business requirements and driver availability.
Proof of Delivery
Multiple verification options are available including photo capture, electronic signature, PIN code verification, and barcode scanning to confirm successful delivery.
Best Suited For
Uber Direct is well-suited for:
- Retailers offering same-day delivery from physical store locations
- Restaurants and food businesses needing commission-free delivery
- E-commerce businesses wanting to add express local delivery options
- Businesses with high delivery volumes seeking API-driven automation
Integration Notes
Uber Direct offers three integration tiers: a web dashboard for businesses managing fewer than 1,000 deliveries per month, POS and platform integrations through channel partners, and a full REST API for high-volume businesses. The API workflow involves creating a delivery quote for given locations, then using the quote ID to create a delivery within 15 minutes. Webhooks provide real-time delivery status updates. Integrations are available through platforms including Shopify, WooCommerce, and CloudWaitress. Pricing is commission-free, based on a fixed fee plus a distance-based fee per delivery.