SeaRoad

Overview

SeaRoad Holdings is an Australian family-owned shipping and logistics company with origins dating back to the late 1890s when William Holyman & Sons established their Bass Strait shipping service. Today, owned by the Kelly and Morris families, SeaRoad operates as Tasmania’s leading freight and logistics provider, employing nearly 400 professionals across five locations in Tasmania and Melbourne. The company integrates blue water shipping, road transport, and container hire services to provide end-to-end logistics solutions.

SeaRoad is the only shipping service operating between Devonport and Melbourne, running six days a week with their RoRo vessels, Searoad Mersey II and Liekut. The company has invested significantly in modern, environmentally-friendly technology, with their flagship vessel Searoad Mersey II being the first in Bass Strait to adopt LNG (liquefied natural gas) technology. Their total lane metre capacity has grown by almost 70% with recent fleet upgrades, demonstrating their commitment to meeting growing freight demands across Bass Strait.

The company recently transformed its transport operations through a strategic partnership with Australian software company Infocomm, implementing integrated warehouse and transport management systems across 4 depots in 2 states, with plans to integrate their shipping division for a truly end-to-end logistics solution.

Key Capabilities

Bass Strait Shipping Services

SeaRoad provides wharf-to-wharf transportation of containers, trailers, refrigerated units, cars and other mobile equipment on their RoRo vessels operating between Devonport and Melbourne. Their modern fleet includes advanced environmental technology and shore-side power connectivity from renewables.

Integrated Road Transport

Comprehensive road freight services provide integrated logistics between mainland Australia and Tasmania, including freight pickup, packing, container transport, unpacking and delivery. Real-time tracking and automated delivery notifications reduce customer queries and improve operational visibility.

Container Logistics

Full container services including international wharf connections, container hire and de-hire, sideloader services, and an AQIS-approved wash bay facility in Devonport. The company handles both standard and refrigerated containers with seamless integration between shipping and road transport.

Best Suited For

• Businesses requiring regular Bass Strait freight services between Tasmania and Victoria
• Companies needing integrated sea and road freight solutions with single point of contact
• Importers and exporters requiring container logistics with international wharf connections
• Refrigerated freight customers requiring temperature-controlled shipping and transport
• Vehicle and equipment transport requiring roll-on/roll-off capability
• Small to enterprise businesses seeking responsive, service-driven logistics with real-time tracking

Integration Notes

SeaRoad has implemented EDI capabilities for automated shipment processing and documentation. The company recently deployed integrated warehouse and transport management systems, with plans to integrate their shipping division for end-to-end digital logistics solutions. While direct API integration is not currently advertised, their modern technology platform provides real-time tracking and automated delivery notifications for enhanced operational visibility.