Geek+, one of the world’s largest warehouse robotics companies, has announced the establishment of Australian operations, targeting mid-market warehouses with accessible automation solutions.

Market Entry Details

Australian Operations

Headquarters: Melbourne, with Sydney office
Local team: 40+ employees by end of 2025
Service coverage: All major Australian markets
Support: Local implementation and maintenance

Product Range

Solutions available in Australia:

Goods-to-person picking robots: AMR fleets for order fulfilment
Sorting systems: Automated parcel and item sortation
Bin-to-bin: Inventory replenishment automation
Hybrid solutions: Robot-human collaborative workflows

Target Market

The Australian launch specifically targets:

3PLs with 5,000-50,000 sqm facilities
E-commerce fulfilment operations
Retail distribution centres
Manufacturing component stores

Pricing Model

Notably, the company offers:

Robots-as-a-Service (RaaS): Monthly subscription model
Capital purchase: Traditional ownership option
Hybrid arrangements: Partial subscription flexibility

The RaaS model significantly reduces upfront investment barriers, making automation accessible to smaller operators previously priced out of the market.

First Deployments

Initial Australian deployments are scheduled for Q1 2026, with several unnamed 3PLs signed as launch partners.