New industry data reveals that click-and-collect now accounts for 28% of all online retail orders in Australia, up from 22% in 2024, with retailers making significant investments in store-based fulfilment capabilities.
Growth Statistics
Adoption Rates
- Overall market share: 28% of online orders
- Growth rate: 27% year-over-year
- Peak usage: 35% during promotional events
- Same-day collection: Now 65% of click-and-collect orders
Category Performance
| Category | Click-and-Collect % |
|---|---|
| Electronics | 42% |
| Homewares | 35% |
| Fashion | 24% |
| Grocery | 38% |
| Beauty | 18% |
Retailer Investments
Major retailers are investing in:
- Dedicated in-store pickup zones
- Automated pickup lockers
- Extended collection hours
- Drive-through collection points
- Express picking workflows
Customer Motivations
Survey data indicates consumers choose click-and-collect for:
- Avoiding delivery fees (68%)
- Faster access to products (54%)
- Delivery time uncertainty (41%)
- Security concerns (28%)
- Environmental considerations (22%)
Fulfilment Implications
The trend impacts fulfilment strategies:
- Inventory allocation between DC and store
- Store layout optimisation for picking
- Staff training for fulfilment tasks
- Technology integration requirements
Retailers report that efficient click-and-collect operations also drive additional in-store purchases during collection visits.