Australian retail industry forecasts predict Black Friday 2025 will exceed $6 billion in total sales, representing a 15% increase over 2024 and placing significant pressure on logistics networks.
Sales Projections
Category Forecasts
| Category | Projected Sales | Growth vs 2024 |
|---|---|---|
| Electronics | $1.8B | +18% |
| Fashion | $1.2B | +12% |
| Home & Garden | $850M | +14% |
| Beauty | $620M | +22% |
| Other | $1.53B | +11% |
Channel Distribution
- Online: 58% of total (up from 52% in 2024)
- Physical retail: 42% of total
Logistics Preparation
Carrier Readiness
Carriers report:
- Extended operating hours confirmed
- Temporary staff recruitment complete
- Additional vehicle capacity secured
- Technology stress-testing completed
Fulfilment Centre Status
3PLs indicate:
- 85% of temporary staff onboarded
- Inventory pre-positioned
- Extended shifts scheduled
- Quality control protocols enhanced
Consumer Expectations
Survey data shows:
- 67% expect free shipping
- 54% expect delivery within 3 days
- 78% will check delivery estimates before purchasing
- 45% would switch retailers for faster delivery
The extended sales period (now spanning 4+ days) helps distribute volume but complicates staffing and capacity planning.