Amazon Australia has announced plans to open three new regional fulfilment centres, significantly expanding its delivery capabilities to non-metropolitan areas.
New Facility Locations
Confirmed Sites
- Geelong, Victoria: 45,000 sqm facility
- Newcastle, NSW: 38,000 sqm facility
- Townsville, Queensland: 25,000 sqm facility
Operational Timeline
- Geelong: Opening Q1 2026
- Newcastle: Opening Q2 2026
- Townsville: Opening Q3 2026
Service Improvements
Amazon projects:
- Same-day delivery extended to 1.5 million additional customers
- Next-day delivery available to 85% of Australian population
- Two-day delivery standard for all Australian addresses
Employment Impact
The expansion will create:
- 2,500 direct warehouse jobs
- Estimated 1,000+ indirect logistics roles
- Training and development programs in each region
Competitive Implications
The expansion intensifies pressure on:
- Regional retailers facing faster Amazon delivery
- Traditional 3PLs competing for regional e-commerce
- Other marketplaces with less developed networks
Industry analysts suggest the move may accelerate consolidation among smaller regional fulfilment providers.