Team Global Express (TGE) has launched a new co-branded vehicle fleet across Queensland to mark more than four decades of partnership with Coca-Cola Europacific Partners (CCEP). The milestone cements one of Australia’s longest-running freight relationships, with a new contract set to extend the collaboration to 45 years upon completion.
Key Announcements
According to Trailer Magazine, TGE has purchased 14 new vehicles to support the co-branded livery partnership. The first eight co-livery rigid trucks are already delivering across Central and North Queensland, covering key regional centres including Rockhampton, Mackay, Townsville, Cairns, and Mount Isa. The full fleet was expected to be on the road by March 2025.
The new vehicles carry joint TGE and CCEP branding, a visible signal of the depth and longevity of the commercial relationship between the two organisations.
In a further highlight, a TGE driver was awarded Queensland Regional Driver of the Year at the 2025 CCEP Supplier of the Year Awards, as reported by Owner Driver. The individual recognition underscores the operational standards TGE maintains across its Queensland network.
Partnership History
The partnership between TGE and CCEP traces back more than 40 years, making it one of the most enduring carrier-client relationships in Australian logistics. Over that period, TGE has supported CCEP with high-volume freight movements across Central and North Queensland, as well as national rail solutions for finished goods distribution.
The new contract extension will bring the total partnership duration to 45 years. For an industry where carrier contracts are frequently re-tendered on three- to five-year cycles, a continuous relationship of this length signals a level of service consistency and strategic alignment that is exceptionally rare.
TGE, formerly known as Toll Priority before its acquisition by Allegro Funds, has steadily grown its national footprint in recent years. The CCEP partnership remains a cornerstone of its Queensland operations, particularly for regional and remote freight corridors that demand reliability and local knowledge.
What This Means for Queensland Freight
The investment in 14 new vehicles specifically for the Queensland corridor highlights ongoing demand for dedicated freight capacity in regional Australia. Central and North Queensland present particular logistical challenges: long distances between population centres, exposure to weather disruptions, and the need for consistent service to communities that depend on reliable supply chains for essential consumer goods.
For shippers and logistics operators watching the Queensland market, several takeaways stand out:
- Dedicated fleet investment: Major carriers continue to invest in purpose-built regional fleets, even as the broader freight market navigates cost pressures.
- Long-term partnerships: The 45-year contract extension demonstrates that stable, performance-driven carrier relationships can deliver value far beyond the typical tender cycle.
- Regional capacity: North and Central Queensland corridors are seeing renewed investment, which may improve service levels and transit reliability for other shippers in the region.
The TGE and CCEP partnership serves as a case study in how long-term carrier relationships, backed by consistent investment in fleet and people, can anchor freight operations across some of Australia’s most demanding routes.