New research reveals Australian businesses increased investment in supply chain visibility technology by 45% in 2023, with continued growth expected through 2024.
Investment Trends
Spending Categories
- Real-time tracking platforms: +52% spending increase
- Predictive analytics tools: +48% spending increase
- Integration middleware: +38% spending increase
- IoT sensors and devices: +41% spending increase
Primary Drivers
Companies cite key motivations:
- Disruption experience: Lessons from recent supply chain challenges
- Customer expectations: Demand for delivery visibility
- Cost reduction: Identifying inefficiencies and waste
- Compliance requirements: Traceability mandates increasing
Implementation Focus
Priority use cases include:
- Inbound shipment tracking from international suppliers
- Carrier performance monitoring
- Exception management and proactive alerts
- Customer-facing delivery tracking
Market Leaders
Platforms seeing highest adoption:
- Project44, FourKites, and Descartes for international freight
- Local solutions for domestic carrier integration
- ERP-integrated modules for mid-market
The trend reflects permanent shift toward visibility as operational necessity rather than competitive advantage.