Aramex, the Dubai-headquartered logistics group, has launched Accelerate28, a comprehensive transformation program designed to reshape its global operations and deliver full EBIT impact by 2028. The program reorganises the company into four geographic regions and targets more than 300 individual initiatives across nine workstreams.
Program Scope
Accelerate28 represents one of the most ambitious restructuring efforts in Aramex’s history. The program spans three core pillars: operational efficiency, network optimisation, and digital enablement. By reorganising into four distinct geographic regions, Aramex aims to push decision-making closer to local markets while maintaining the coordination benefits of a global network.
The nine workstreams cover areas including last-mile delivery performance, cross-border operations, warehouse productivity, fleet management, and technology platform upgrades. Each workstream carries its own set of measurable targets, with the combined portfolio of more than 300 initiatives expected to deliver progressive returns through to 2028.
Aramex reported stable Q1 2025 revenues despite a noticeable shift in demand patterns, reinforcing the rationale behind the transformation. The company noted that while global express volumes have softened, regional and domestic logistics demand has strengthened, a trend Accelerate28 is explicitly designed to capitalise on.
Regional Logistics Shift
A key driver behind Accelerate28 is the growing nearshoring trend reshaping global supply chains. Businesses are increasingly shifting inventory closer to their end markets, reducing reliance on long-haul international express shipments in favour of regional and domestic distribution.
This shift is producing measurable changes in freight demand patterns. Customers who previously consolidated inventory in central global hubs are now establishing regional stockholding points, driving higher demand for shorter-haul, higher-frequency delivery services. For logistics providers, this means the growth opportunity increasingly lies in dense domestic networks and regional cross-border corridors rather than global express lanes.
Aramex has positioned Accelerate28 as its response to this structural shift. The geographic reorganisation places dedicated leadership teams in each region with the autonomy to tailor services, pricing, and partnerships to local market conditions.
What It Means for Australian Customers
In Australia, Aramex operates through its franchise network, formerly branded as Fastway Couriers. The Australian operation comprises 28 regional franchises and more than 800 courier franchisees, collectively serving over 75,000 customers across the country.
For Australian shippers and e-commerce businesses, the Accelerate28 program signals several potential developments:
- Network investment: The digital enablement workstream may drive improvements to tracking, integration, and last-mile visibility for Australian customers.
- Operational consistency: Standardised processes across the four geographic regions should improve service reliability for businesses shipping between Australia and Aramex’s international network.
- Regional focus: The emphasis on domestic and regional logistics aligns well with the Australian franchise model, which is already built around localised, high-frequency delivery.
Businesses currently using Aramex Australia for domestic parcel delivery are unlikely to see immediate operational changes. However, as Accelerate28 workstreams mature through to 2028, improvements to technology platforms and service consistency across the broader network are expected to flow through to the Australian operation.
The program underscores a broader industry trend: global logistics providers are investing heavily in regional capabilities rather than chasing volume growth in international express. For Australian 3PLs, warehouses, and e-commerce operators, this reinforces the value of carrier strategies that balance domestic network strength with selective international reach.